Change Management at Netflix

Change Management at Netflix Organizations That Manage Change Well: Netflix’s Constant Evolution â€Å"The only constant in life is change†, a quote by the philosopher Heraclitus in 400 B.C.E remains true today (Graham, 2007). Whether it be in response to a major event or discovery that shakes an organization’s core function, or simply in accordance to incremental transformations, change is inevitable for all organizations. While some organizations experience the pressures of change more often than others, all organization’s must recognize, anticipate, and plan for external change forces, as well as set forth internal organizational changes to remain relevant and competitive in any given industry or field (Chou, 2011). Leaders of organizations must evaluate the industry in which their organization operates within and apply their findings to anticipate possible major changes to minimize disruption, as well as seek new practices and technologies to increase productivity, effectiveness, and overall performance. The adaptability and willingness to change is a co mpany’s greatest competitive advantage. For all organizations, change is a vital and ongoing process, which if implemented and managed correctly, allows an organization to evolve with modern changes and remain successful within their field. Being adaptable and ready for change is a company’s greatest competitive advantage when operating in today’s the rapid and constantly changing global market (Anderson, 1991). This increased presence of change must be met by highly skilled and organized leaders who use methods and strategies to successfully manage changes and their implications (Chou, 2001). One company that has gained and maintained mass success due to their adaptability and forward-thinking methods is Netflix – United States most popular internet streaming service. With over 109 million users, in over  190 countries around the world, streaming more than 125 million hours of TV shows and movies streaming per day as of 2017, Netflix is the world’s leading internet entertainment subscription streaming service. The streaming service offers users the ability to stream network and original television series, documentaries, and feature films. The service allows members to watch as much as they want, when they want, and where they want – with service access on nearly any  internet-connected  screen. Members are able to play, pause and resume watching, all without commercials or commitments (Netflix, 2016). The company was founded by Reed Hastings and Marc Randolph in September of 1997 in Scotts Valley, California. The now tenth largest internet company when based on revenue, began as a DVD rental by mail delivery service and has continued to change and adapt its business models and according strategies to external and internal factors ever since its startup (Netflix, 2016). Change has the capacity to better an organization or demise of it. When change is handled and managed successfully, success and growth will result. Netflix’s success, and Blockbuster’s eventual demise are examples of how organizations offering similar products and services can either thrive or fail in the face of external technological and industrial changes. During Netflix’s initial years of operation, both Netflix and Blockbuster offered physical hard copy movie rentals. Blockbuster, which had seamlessly survived the change from VHS to DVD technology, provided its services by means of retail locations where costumers could browse movie options on shelves, make their selection, and pay the initial fee based on various factors such as how recently the film was released, or how many nights the customer wished to rent it for. Originally, Netflix used a similar business model as Blockbuster, basing their services on pay per rental basis, but rather than having retail locations, Netflix customers would go to the company’s website to make their rental selection, that would then be mailed to the customer’s home. However, after a short initial trial of this original method and receiving lackluster response, Netflix introduced a subscription feature to its business model. Subscription members could rent a movie, keep it for however long they wished or return it to rent another for one monthly fee – allowing members to rent as many movies as they wished for one fixed price (Lotz, 2017). The differentiation this created between the two companies’ business models began Netflix’s success in the industry and its domination over its indirect competitors, such as Blockbuster. Blockbuster was heavily dependent on revenues generated from hefty late fees to create a large portion of their revenue as part of their business model. Netflix could charge less for their services, and eliminate late fees from their business model due to their decreased cost of operations. Netflix’s consumer-friendly model of no late fees, low cost and wide media selection overpowered the immediate convenience of going to a corner store to pick up a movie for a night for many consumers (Satel, 2014). By April of 2003, Netflix had reached one million subscribers. Blockbuster launched its response to Netflix’s competitive threat by implementing an online unlimited rental subscription service for the fixed price of $19.99 per month in August of 2004, but by this time Netflix had already established its place and customer base in the market, impeding on Blockbuster’s venture potential (Satel, 2014). Netflix’s initial DVD rental by mail delivery service began stealing market share in the entertainment industry, respectively due to its adaptable business model to fit a niche consumer need. However, Netflix achieved the success that it has today by anticipating and adapting to a major upcoming change that was recognized at the time of its founding. This massive change was the internet and its possibly infinite capabilities. Netflix’s founder, Reed Hastings, stated that he originally dubbed his company the name ‘Netflix’ because even in 1998 he had recognized the potential of the world-wide web. Reed one day he expected, and hoped, that his company would be offering DVD rentals by means of an online streaming service, therefore he wanted to name the company something that complied with its eventual fate (Fortune.com, 2009). Netflix was created at the time of the wide spread adoption of the DVD, founders of the company, Reed and Marc, even tested their initial mailing DVD service idea by mailing a CD-Rom back to themselves because they did not yet own an actual DVD. The founders expected that just like VHS – DVDs would be around for a long time, but anticipated and prepared for the day that they were not. The company’s name and its origin highlight how Netflix as an organization was not only ready for change disruption, but waiting for it from the very beginning. In 2007, Netflix launched the company’s online streaming service. Subscribers were still able to continue mail order DVD rentals, but could also stream a limited number of hours online – all for the fixed monthly subscription price (Huffington Post, 2015). This was the result due to the change of available technology and consumer wants. Just like ten years before when the switch was made from VHS to DVD, the next change was ensuing. This was the adoption and availability of high speed internet and portable computers capable of streaming media. In 2010, Netflix began expanding into the global markets. The company first expanded into Canada, then in 2011 moved into various other countries around the world (Lotz, 2017). Competition quickly ensued, not only were other online steaming services becoming available and more widely utilized, such as Hulu and Amazon Prime Video, but television networks were also beginning to offer online streaming subscription services, as streaming services had enabled consumers to cancel or decrease their cable packages while still enjoying media entertainment, just at a lower cost. To maintain and grow their market share and customer base, Netflix began to produce original and exclusive content in the form of series, movies featuring popular actors, and documentaries. Netflix could produce smash hits for their customers because they created shows based on what their users preferred to watch. By using their own website’s analytics of what their members were watching, for how long, when they stopped watching a series or movie, and more. For example, 70% of media being streamed on Netflix by its’ users are television series (Fortune.com, 2009). These observations helped them to produce highly rated, award winning exclusive series, which helped Netflix to keep their existing members and gain new subscribers. Since online streaming subscriptions have a very low switching cost for users, it was vital that Netflix recognized this potential threat and adapted their practices in accordance (Investopedia, 2016). Although not seamlessly achieved, Netflix has gained and maintained its immense amount of success as an online streaming entertainment subscription service by constantly reinventing itself in accordance to changes in technology, regulation, and consumer wants – all while also creating and pioneering changes within their industry to meet and anticipate the needs of the stakeholder (Management Help, n.d.). This has been achieved by having adaptable and separate business models for each business function, each with their own strategy. These organizational changes would not have successfully occurred without the proper internal implementation, and management of change. Devising the best strategic and tactical plans is essential for success, but cannot be achieved without an in-depth understanding of the human side of change management. This refers to the alignment of the company’s culture, values, behaviors and people to encourage the desired results.   Managing change is a complex, dynamic, and challenging process (Mabey, 1993). It is never a choice between technological or people-oriented solutions, but a combination of both (Bullman, 2000). Effective change has been characterized as unfreezing old behaviors, introducing new ones, and re-freezing the new (Mosca, 2011). Successful organizational change begins at the top. An organization’s leaders and upper management must have a clear and concise understanding of the change that is occurring and be able to clearly articulate it. In times of change and uncertainty, all eyes go to the organization’s leaders for strength and direction.   Leaders must be aligned with one another and moving in the same direction towards the common goal. Next, the case for the change must be clearly laid out. A clear explanation of what changes will occur and why they are necessary must be communicated to every layer within the organization. In times of change, it is essential for all members of the organization to know what is expected of them so that feelings of insecurity and confusion, feelings which can lead to resistance to and denunciation of the change, can be calmed.   A multitude of various factors are associated with failure rates when it comes to succeeding in change management. Even if change is endorsed by management, an ill-conceived implementation plan, lack of commitment from an organization’s leaders, and limited utilization or integration of already existing systems and processes within the organization can lead to the failure to accept and adapt to organizational changes (Mariotti, 1998). Another important aspect of successful change management is knowing the values that matter to the organization and the overall goals the organization wants to achieve. Focusing on reacting to those opportunities for change relevant to overall organizational goals, as opposed to reacting to every invitation for change, helps companies to make smart and practical decisions (Mosca, 2011). Due to globalization and overall resource development, new forces and opportunities for change are occurring more rapidly than ever, it is important to develop responses and proactive actions that align according to an organization’s, or their stakeholder’s needs (Bataldon, 1998). Constant change with a lack of reasoning leads to negative organizational performance, as unnecessary change is a drain on company resources, including financial, and human alike. Large organizations, which employ a high number of employees, will not perform as they become exceedingly bureaucratic. As stated by Steiner, organizations that are known to be bureaucratized and hierarchical are less flexible, and less willing to change, as well as less likely to empower their staff (Steiner, 2001). Organizations will not get full value from their employees if they insist that employees do only what they are told. Therefore, leaders must learn how to manage change, to move forward with successfully. There is no one best way to manage change in an organization. Organizations must introduce approaches to organizational change which matches their specific needs, and requirements (Mosca, 2011) Netflix as an organization has demonstrated their capabilities of successful change management based on their multitude of major changes evident throughout the company’s existence. Netflix has been able to achieve this by their unique and somewhat unprecedented organizational culture. Netflix, although a large organization with nearly five thousand employees (Statista, 2016), is not a typical industrial firm, which is what many of today’s traditional organizational theory and practices are based on, but rather is a creative firm. The difference between the two is substantial – industrial firms thrive on reducing variation, or reducing errors, while creative firms thrive by increasing variation, as stated by the company’s founder and current CEO, Reed Hastings (McCord, 2015). Due to this difference of firm variety, Netflix must create and adhere to different organizational methods relevant to their newer and less common style of business – creative. Netflix’s core culture concept is based on open and honest communication between all levels and in every aspect of the firm’s function. Netflix does not have set vacation policies, rather they encourage employees to decide their own appropriate amount of vacation, when they wish to take it and communicate this to their managers. To encourage employees to utilize this policy, upper management is encouraged to set a precedent by taking vacation time themselves and communicating that to their employees. The CEO even reportedly taking four different week-long vacations in 2015. However, this concept is also protected from abuse by Netflix’s next major culture feature. This is the notion of their compensation method. Results are rewarded, but effort producing no result is not. If an employee, although at one time was extremely valuable and well liked, no longer fits Netflix’s changing needs, they will be given an honest explanation and very generous severance package. Netflix has found that by focusing on building the best team by having the best talent has enabled them to continue to adapt and evolve as a company. Once an employee can no longer benefit the company, they are able to bring in new talent to keep company moving forward. Employees of Netflix understand this concept upon being hired, which is why almost all severed employees are understanding and accepting of their termination. Netflix believes in trusting in the hired talent to complete the given tasks in the best way the talent sees fit. Netflix giving their employees the freedom of autonomy allows for flexibility, and innately eliminates the issues resulting from bureaucratic or hierarchical structure, something that can often arise in a firm of Netflix’s size (Mosca, 2011). Netflix found that by replacing rules with transparency, accountability, and trust, overall productivity and performance improves, and expenses decrease. Netflix believes in hiring good, talented people – letting common sense and acting in the best interest of the company guide employee behavior (McCord, 2015). Due to new technology, regulatory changes, societal or stakeholder expectations, as well as competitors – rule-driven organizations, operating within a rapidly changing industry, are unable to keep up with the constant adaption required to gain or remain successful, losing customers and market share to those organizations that do have the capability to evolve. Netflix maintains its ability to change through its organizational culture concept – freedom and responsibility. The company invests in hiring the best possible talent, and rewards high-performer – weeding out continuous, unimproved low performers. References Graham, D. W. (2007, February 08). Heraclitus. Retrieved October 25, 2017, from https://plato.stanford.edu/entries/heraclitus/ Anderson, P., & Tushman, M. (1991). MANAGING THROUGH CYCLES OF TECHNOLOGICAL CHANGE. Research Technology Management, 34(3), 26-31. Chou, & Zolkiewski. (2011). Managing resource interaction as a means to cope with technological change. Journal of Business Research, Journal of Business Research. Mabey C. Mayon-White. (1993). Managing change. 2nd ed. The Open University: Paul Chapman Publishing Ltd. Davies C, Finlay L, Bullman A. (2000). Changing Practice in health and social care. The Open University: SAGE Publication. Rosenberg, S., & Mosca, J. (2011). Breaking down the barriers to organizational change. International Journal of Management and Information Systems, 15(3), 139. Overview. (n.d.). Retrieved October 27, 2017, from https://ir.netflix.com/ Lotz, A. (2017, October 26). The unique strategy Netflix deployed to reach 90 million worldwide subscribers. Retrieved October 27, 2017, from http://theconversation.com/the-unique-strategy-netflix-deployed-to-reach-90-million-worldwide-subscribers-74885 Mariotti J. (1998). 10 steps to positive change. Ind Week. How Netflix got started. (2009, January 27). Retrieved October 26, 2017, from http://archive.fortune.com/2009/01/27/news/newsmakers/hastings_netflix.fortune/index.htm I. (2016, January 12). Netflix: Porters 5 Forces Analysis. Retrieved October 26, 2017, from http://www.investopedia.com/university/netflix-porters-5-forces-analysis/ Netflix: employee count 2016 | Statistic. Retrieved October 26, 2017, from https://www.statista.com/statistics/587671/netflix-employees/ Organizational Change and Development (Managing Change and Change Management). (n.d.). Retrieved October 26, 2017, from https://managementhelp.org/organizationalchange/#anchor61645 McCord, P. (2014). How netflix reinvented HR. Harvard Business Review, 92(1), 71-76. One Huge Reason For Netflixs Success. (2015, March 03). Retrieved October 27, 2017, from http://www.huffingtonpost.ca/entry/netflix-culture-deck-success_n_6763716 Satell, G. (2014, September 21). A Look Back At Why Blockbuster Really Failed And Why It Didnt Have To. Retrieved October 26, 2017, from https://www.forbes.com/sites/gregsatell/2014/09/05/a-look-back-at-why-blockbuster-really-failed-and-why-it-didnt-have-to/#2054abeb1d64

Learning Denied Essay

Controversy over the special education of apprentices with learning inability into usual classrooms provides substantial evidence in favor of special education. Although the heated debate which has risen over the pros and cons of special education remains intense, arguments supporting special education tend to outweigh those against special education. Protesters of special education think only of the children with a high chance of academic success. In my opinion, the apparent query is who has the right to judge that only mentally advantaged children should be afforded the opportunity of a normal classroom education? After all, more than just academics are learned in the classroom. Social interaction skills, for instance, also play a huge role in the education process. Simply because mentally disabled children do not have great academic potential does not mean they should be stripped from the experience of attending a regular classroom. In an investigation done by eight graduate students, ninety-three students from two inner-city public elementary schools were observed. The reason was to scrutinize the dissimilarities amongst apprentices with learning inability, students with little educational accomplishment, and learners with regular educational success. In each of the 22 classrooms involved in the study, two children labeled as learning disabled were mainstreamed. To some extent unexpected outcome of the trial was that the students with education disabilities showed a better school commitment than the learners with small attainment. In addition, the pupils with learning disabilities demonstrated a huge attention in the school lesson and, as a result, established more awareness from their teachers. The data received from the research investigation proves that disabled children, like other children have the desire and self-motivation to learn. This fact contradicts the statements made by opponents of special education, who claim that learning disabled children in the regular classroom will bring down the level of learning of the average students. Instead, it seems from the outcome of the investigation that the opponents of special education need to admit that it could be the children with low academic attainment, rather than the children with learning disabilities, that bring down the average students’ level of learning. Although children with learning disabilities may not fare as well on tests as low or average achievers, their presence in the regular classroom certainly will not hinder the success of the other students. It is a known fact that students will respond according to the expectations placed on them (Denny Taylor, 1990). Another concern of many protesters of special education is that learners with disabilities have social difficulties. They believe that learning-disabled students that are incorporated into the standard classroom will become outcasts. I agree with who claim that the special education of disabled students results in better socialization skills for the disabled children. In a study of the social relationships of students in special education classrooms, researchers found that learners with disabilities were well incorporated into the regular classroom social setting. The results clearly disprove the concern that students with learning disabilities would be outcasts in a regular classroom. Another advantage of special education pointed out by experts is that exceptional children in a mainstreamed classroom will learn to accept people despite their differences. Nondiscrimination is an important life lesson, and special education provides the opportunity for children to learn it. In addition to reducing discrimination among peers, special education promotes a system of cooperation. Students are forced to work together and create a cooperative, not competitive, environment. All of the previous listed advantages of special education are part of the goal of mainstreaming which is to â€Å"create a classroom/community where all children can work together, learn, and develop mutually supportive repertoires with peers and adults. † Realizing mainstream or special needs education depends on many factors outside and inside the school. Mainstreaming or special needs education should be part of an encompassing development in society, in which the concept of disability and the position of people with disabilities and/or special needs are changing. In this perspective, persons with special needs should be seen as citizens who have rights within the society as a whole, and no longer should they be seen primarily in terms of their need for special care and treatment; the last to be treated for reasons of efficiency and convenience in special settings. Regardless of special need (handicap or disability), everybody should be treated as an integral member of society. The particular services essential must be offered inside the structure of the communal, learning, physical condition, and other services accessible to all associates of society. Without a solid inclusion-oriented people, comprehensive schools are not possible. Inclusion in education should be measured as one of the numerous features of inclusion in society (Mary Konya Weishaar, 2000). Solution to the Issues: A main task for the administration is to generate sufficient circumstances for the completion of inclusive or special needs education. Without sufficient government involvement, and without the government playing a leading role in promoting legislation, giving financial support, and developing policies, inclusive education will only receive lip-service. An obvious, complete, and decisive strategy declaration might take steps as a means to all stakeholders in teaching: policymakers, majors, educators, parents, amalgamations, non-government associations, referring organizations, and other experts. Schools and, therefore, principals, teachers, and parents are the active agents in the process of developing and implementing plans for mainstream or special needs education. Special education depends heavily on how schools organize their education and what teachers do in their classrooms. If the uniqueness of every child is the central focus of the school system, then finding manageable ways to meet those specific, individual needs is the main responsibility of the regular classroom teacher. Special education is not just an issue of placement of a special needs student in the regular classroom setting; it means both innovation and changes in regular schools as well as in special education schools (Arlene Sacks, 2001). Conclusion: The focus of the inclusive, special needs approach therefore is to support the regular special education school system, that is, the management, the regular classroom teacher and others involved in the teaching process. It should be part of a total school-wide reform resulting in some fundamental changes of policy, philosophy, structure, organization, curriculum, the instructional process, and the management of resources of the regular school. The most important meaning in this attitude modification ought to be that a regular instructor senses an ethical and societal obligation, and is capable and prepared adequately to offer teaching to learners with special wants, making utmost utilization of the resources that are offered. In order to achieve this attitude change, pre-service and in-service training should be provided, not only for teachers working in the program but also for principals and other personnel involved. The true coordinators of the special education process are the teachers. Each pair of teachers that work together must have the desire to teach all children in the least restrictive environment. The extra time and planning involved in creating such an environment requires an enormous amount of devotion. Jamaicans owe everything to the caring teachers who go out of their way to help our country’s children. If only everyone could see the benefits reaped from special education instead of showing a stubborn resistance to change, more children would gain the opportunity to succeed in life. Children are our future, and each child, regardless of intellectual capability, deserves a fair chance. References: Taylor, Denny. 1990. Learning Denied. Published by Heinemann. Hofstra University Foreword by William L. Wansart Weishaar, Mary Konya. 2000. Inclusive Educational Administration: A Case Study Approach. Published by McGraw Hill Sacks, Arlene. 2001. Special Education: A Reference Handbook. Published by ABC-CLIO

If You Read Nothing Else Today, Read This Report on Bad Common App Essay Samples

If You Read Nothing Else Today, Read This Report on Bad Common App Essay Samples The Do's and Don'ts of Bad Common App Essay Samples It's difficult to pick my favorite of the essay prompts I encountered this calendar year, but simple to select the one I thought the absolute most off-putting. Essays which don't demonstrate these qualities are usually experiencing tone-deafness. Find out how to compose a winning essay. Share an essay on any subject of your pick. I am hoping this Redditor is thinking about studying creative writing. Together with the UK Essay Help undergraduates cannot be worried about the time but delight in a complete life. We hope they inspire you and allow you to compose your own special essay for your college application. If you intend to compose an effective essay, it's time to get familiar with every one of the forms of essay prompts. There's maybe some evidence to imply that the author was shaken somewhat from a comfortable, materialistic existence. Therefore, if you begin with a terrible topic, not only will you wind up with a poor essay, but you risk ruining the great impression that the remainder of your application makes. From time to time, even when you're writing about an interesting, relevant subject, it's still possible to appear immature or unready for college life on account of the direction you present that topic the way you truly write your own personal statement. And though the opening paragraph appears to imply that the essay will tell a story about an origami shop, the writer is clever enough to introduce his primary theme he likes to play and discover. This is the reason why you have to make certain that someone else proofreads your writing. Because the essay is a little too dry at this time, some additional voice would really offer the essay a boost. Within this blog, I (in addition to other writers) have been writing mostly about how important it's to be a good writer, how to write better, what's excellent writing, etc. The One Thing to Do for Bad Common App Essay Samples Writing well needs a significant amount of skill. Choosing where to go to college is an amazingly important choice. Don't forget that the Common App offers you creative license. Some terrible topics show admissions officers you don't have a fantastic awareness of judgment or maturity, which is a problem because they are building a category of college students who have in order to manage independent life on campus. Additionally, it showed he had good character. This title will get someone who would like to learn. Check that it is reasonable. How to Choose Bad Common App Essay Samples Bear in mind, no reader wishes to be lectured at. That tactic gets very cliche. The sentence isn't quite so disastrous, but nevertheless, it needs to be a whole lot easier to understand. Now it isn't virtually failure per se. What Everybody Dislikes About Bad Common App Essay Samples and Why Evaluate a substantial experience, achievement, risk you've taken, or ethical dilemma you've faced and its effects on you. The procedure for your experience is vital. 1 thing which he learned from this experience was that he wished to engage in a business career. Just be certain you have demonstrated experience. The Debate Over Bad Common App Essay Samples Most people today fail sooner or later in their lives. To the contrary, the way you shouldn't do something is frequently more inspiring in terms of earning people wish to improve and develop. The admissions officers most likely don't care whether you've got an active or intriguing sex life. A whole lot of students make the error of attempting to second-guess what the admissions folks wish to hear in an essay, then write about somethingn't actually central to their interests and passions. At precisely the same time, you are going to impress the college admissions folks greatly if it's possible to present your capacity to learn from your failures and mistakes. Check to make certain you haven't made any of the usual mistakes on this list. Redundancy isn't likely to impress anyone, and a tedious collection of activities isn't likely to generate a fantastic essay. Seek assistance and stand in the hour totally free of your tasks. Utilise the aid of our service and don't be concerned about how you complete the school. A friend or parent will most likely not offer you the honest feed back you will need. Put simply, you want admissions officers to have the ability to find the external circumstance and feel as they're inside your mind while you're facing this obstacle. There are just a couple of issues I want to caution students and parents about.

Leadership And Conflict Resolution Skills Essay - 2388 Words

It is the leader’s role in the group to manage conflict. Discuss A leader has a role that can impact others to be more operative in functioning to attain a common goal and maintain effective working relationships amongst group members (Johnson Johnson 2012). This makes leaders in groups considerably important in shaping individuals (Johnson Johnson 2012). However, conflict arises in groups and becomes difficult to manage when a leader and the followers lack the skills to manage conflict as a team (Johnson Johnson 2012). Leadership and conflict resolution skills must exists between leaders and followers in order to manage conflict (Johnson Johnson 2012). Also, it is possible for followers to teach leaders how to lead and resolve problems since followers can play an active role in building relationships amongst group members (Howell Shamir cited in Johnson Johnson 2012). Since followers and leaders both have significant roles in accomplishing the group goals, they both have a role to manage conflict effectively as a group (Johnson Johnson 201 2). This essay will discuss how leaders have an important role in managing conflict and likewise with followers having important roles in managing conflict. Conflicts, the various types of conflicts that happen in groups and the reasons behind the conflicts will be mentioned followed by approaches that can be taken to help manage struggles within groups. The methods can be used by leaders and followers in order to manageShow MoreRelatedCase Study : Applied Leadership Theory Essay909 Words   |  4 PagesCHAPTER FOUR Applied Leadership Theory Introduction Chapter four will define the plan of action to interview Chad Brake, the first shift Senior Supervisor for the Equipment/Component Preparation departments at Pfizer Corporation in McPherson, Kansas. 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